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ABOUT NEW ENGLAND WIRE PRODUCTS 

ABOUT US

New England Wire Products is the leading full-service provider of POP retail display merchandising solutions that help leading retailers and CPG companies maximize point-of-sale impact and convert shoppers into buyers.

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200 +

Years of experience on our team

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$750,000 +

In scholarships and internships to local schools and universities

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10,000,000 +

of our store fixtures in stores in the US and Canada 

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4,272,150 lbs

Recycled scrap metal

WHAT WE BELIEVE

A singular focus

We put our customers first.

You are the most important part of our business and customer experience drives our success.

We believe in the “family style” of doing business.

One that emphasizes trust and values in each other.

We believe in teamwork and embrace collaboration  to achieve our very best.

Working smarter and harder than the rest as a team to ensure complete customer satisfaction.

We care about our employees as if they 
are family.

Many have been with us for generations. We want NEWP to be home to your career. 

We believe that every product and process  
can be improved.

Creating new efficiencies every day that will make us more productive and lower costs.

We believe innovation, usability, and superior 
design are key to building great displays.

Creating and manufacturing displays that stand apart from the rest.

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OUR HISTORY

Founded in 1980 by Charlie Peters, New England Wire Products is a third generation family-owned business. Over the past 41 years, the company has transformed into an innovator in the retail display business and has expanded into other retail products. Today, New England Wire Products employs hundreds of people across over 600,000 sq ft of strategically located production and warehouse facilities across four U.S. locations in Leominster, Massachusetts, Kingfield, Maine, and Greensboro, Georgia.

WHY CHOOSE NEWP?

Let us share with you some reasons to choose NEWP!

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SUSTAINABILITY

Learn how New England Wire Products strives to be more sustainable

MEET THE TEAM

We are driven by our values and our passion for innovation, display solutions, and our retail customers’ success. It starts with our leaders.

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Kristin Gaul

CFO